You’ve built the kind of business people tell their friends about. Half your client base is made up of referrals or repeat bookings. And when someone tries a class, they tell you it’s exactly what they’re looking for.
Everyone who comes through the door knows that your method is special, and your work is making an impact. But anyone who visits your website is left totally out of the loop.
Your service is like no other on the market.
So why does your website sound the same?
BECAUSE NO MATTER WHAT YOU WRITE, IT NEVER SEEMS TO CAPTURE THE VALUE OF WHAT YOU DO.
You’re stuck summarising the multi-layered approach you’ve spent years developing as ‘innovative’, ‘fun’ or ‘unique’... which doesn't even begin to do your work justice.
Your current website feels cold and corporate—the total opposite to the colourful real-world brand that your clients know and love.
You know the value of your service is unmatched and your vision is clear, but you still panic every time a competitor launches a new campaign, course or location.
You get enough enquiries to bob along, but you have a sneaking suspicion you could get more… if you could just find the right words.
It doesn’t matter if they loved that hilarious Reel you shared or their friend says you’re great: your ideal students are visiting your website, and they’re forming an opinion the moment they arrive.
If you don't tell them exactly what they need to hear within the first few scrolls, they'll head straight to the inbox of someone who does.
Your website is the difference between someone choosing to learn with you and your biggest competitor.
So, forget showing up in more places, and let's figure out what will get the people who are already visiting your site scrolling way past the headline.
YOUR COPY IS YOUR CHANCE TO CHANGE THAT, THOUGH.
HERE'S WHAT GOOD WEBSITE COPY CAN DO:
188%
more enquiries in six months, with zero ad spend
91%
more visitors arriving from Google thanks to better keyword rankings
8
high-ranking keywords, attracting hundreds of users per month
This is a done-for-you copywriting service that turns your website into your most reliable sales tool — one you can’t stop sharing.
When we work together, you will:
BECOME THE GO-TO PROVIDER IN YOUR NICHE
Leave the 'fun, personalised lessons' to your competitors and talk about what will actually inspire people to choose you.
ENJOY LOW-EFFORT MARKETING
Show up in the search results and effortlessly grow your business with SEO-optimised copy that sounds like you, not a robot.
GET MORE RIGHT-FIT LEADS
And speed up the booking process with strategic copy that qualifies leads before they even reach out.
SPEND LESS TIME ON ADMIN
Because your website answers all those pesky little questions that silently eat up hours each week.
IMPROVE ALL YOUR MARKETING
Make the most of every blog, social media post and email you share with a website that actually does its job.
- A., TEACH ABROAD ORGANISER
“Since we published the website copy, everything has been going so well for us. We've had 100 people signed up since it went live. We got from zero to 100. It's insane!"
We’ll kick the project off with an in-depth onboarding call and brand questionnaire. This is where I gather all the information I need to understand your business and form the foundation of your website copy.
Following our call, I’ll do my own research to uncover what people love about your business. This includes surveys, customer interviews and a competitor analysis, as well as keyword research to make sure your site shows up in the search results.
STEP #1: ONBOARDING & RESEARCH
It might look like just a bunch of words, but there's a whole lot of work that goes into choosing the right ones.
my process
Next I’ll pour over my findings to define your positioning and uncover your core message. After approximately 145 drafts and a marathon’s worth of running (it clears the head), I’ll send over your messaging strategy.
This document outlines the messages we’ll weave throughout your website to show the unquestionable value of your service. During this phase, you’ll have a chance to share your feedback before I start writing.
STEP #2: STRATEGY & MESSAGE MAPPING
Full transparency: you almost definitely won’t hear from me during this phase. That’s because I’ll be busy weaving together the threads of my research to create website copy that captures your brand and resonates with your audience.
I’ll start by mapping out the messaging hierarchy on each page before turning my insights into words that speak to your audience and please the Google Gods. You’ll hear from me about 2-3 weeks later with the first draft for you to review.
STEP #3: WRITING (& WRITING SOME MORE)
Two rounds of feedback later, you’ll have your new SEO-optimised and wireframed copy ready to go. If you hire a designer, I’ll be on hand to communicate with them. And if you design it yourself, I’m here to give it a final proofread before it goes live. That way we can be sure nothing went wobbly during the design process.
Three months after the site goes live, I’ll be back in touch to do a data review so you can see the real impact of your site, in black and white.
STEP #4: FEEDBACK & LAUNCH
I’m here to take work off your plate, not add to it.
I’ll gather all the information I need from you during the first week through a call and questionnaire. After that, all you need to do is share your feedback on the copy.
No need to answer random questions, read a novel’s worth of drafts or fish out testimonials three weeks down the line. Because we both know you've got better things to do.
- OLA KOWALSKA, OLA COACHES TEACHERS
“I basically sold two more 1:1s today because of the website. Cold people who just found me and went to the website 🥰🤩🎉"
MARKET RESEARCH
Online research, client surveys and a competitor analysis, to understand your brand and find your unique message.
strategy call & questionnaire
To understand your goals for the project, learn about your business and get familiar with your brand voice.
KEYWORD RESEARCH & SEO-OPTIMISED COPY
Because there's no point in publishing a website that isn't optimised to show up in the search results.
MESSAGE MAPPING & HIERARCHY
A document that breaks down key messaging pillars for your brand so you can align (and improve) your marketing everywhere.
ANALYTICS DASHBOARD
To track your website's performance once it goes live and understand which channels to invest your efforts in.
What you'll get:
PERFORMANCE REPORT
4 months after our work is done, I'll conduct a full review of your site, so you can clearly see the impact your copy has had.
WEBSITE BOOSTER GUIDE
You'll get a free copy of my guide packed with tips on how to get more of the right people to your site, so you can grow consistently.
You'll also get a couple of free extras to help make sure you fully benefit from the impact of a strategically-written website.
My support doesn't end with the final invoice.
Best for new or small businesses with one audience and a few services.
About page
Homepage
Services page
£1750
Contact + 404 page
You have two options. Select the one that best suits your needs.
As for the investment?
THE WHOLE THING
Best for schools or bigger businesses with multiple services to promote.
Homepage
About page
Services page
FROM £2500
Contact + 404 page
Course sales page(s)
LIGHTWEIGHT WEBSITE
STARTING FROM £1000
- Show up where your ideal clients are already searching.
- Publish content that keeps working for years after it goes live.
- Attract, nurture and sell to new clients on autopilot.
- Grow your email list without creating another lead magnet.
Make the first page of Google from the get-go.
- MARIE-ANGE, BRUXELLES J'ARRIVE
“In 5 months, my site traffic tripled, and I have at least five regular 1:1 customers who have arrived that way. I did very little marketing for several months, and the customers kept coming in thanks to organic search.
So, how does this all work?
Get in touch
Fill in this form to tell me about your project, and if we’re a good match, I’ll invite you to a call.
SIGN A CONTRACT
Following our call, I’ll send over a project proposal and contract. You’ll (hopefully) say yes. And then?
GET STARTED
We'll meet for a deep dive strategy call where I'll gather the info I need to I start the research and writing.
Read the case study→
Increasing web traffic and qualified leads for a Belgium-based French teacher.
bruxelles, j'arrive!
Read the case study→
Giving an industry leader the online presence to match her authority.
Ola Coaches Teachers
Got questions?
The whole process takes between 4-6 weeks, from first call to final draft. I recommend getting in touch at least two months before the date you plan to publish your website to allow enough time for feedback and design.
Already have a date in mind? Let me know now so I can reserve your spot.
The process takes between 4-6 weeks, from our first call to the final draft.
Nope, but I happen to know someone who can. My friends at Communicating for Impact will be able to design a website that looks as good as it reads. They're specialists in education and we often collaborate on projects. Ask me for more info in your enquiry form if you're interested.
Weirdly so. Before I start writing, I spend a creepy amount of time stalking your socials, reading your emails and unpicking your brand voice. So by the time your copy arrives in your inbox, you’ll wonder if you actually wrote it yourself. Or if I've been following you. (Only online, promise.)
Your new website will be so clearly tailored to the people who are landing there, that you should start to see an uptick in enquiries immediately.
It may take slightly longer to show up on Google, but I’d expect to see an increase in organic traffic within 3 months of publishing your new copy.