Whether we’re revamping your website or building your email strategy, I'll slot in like an unofficial member of your team, bringing your brand to life through words that bring more of the right students through the doors.
Think of me like the in-house copywriter whose pension you don’t need to pay.
Let's face it, you have far more important things to be worrying about than what time to send your newsletter or whether you should be on TikTok.
You started your business to teach other people new skills, not learn a whole bunch of new ones yourself.
So, as your new education copywriter, I’m here to *officially* take the ‘figure out how to attract more students’ weight off your shoulders and give you space to think about what comes next.
It’s time to push marketing to the back of your mind and get back to what you do best.
Because after 8 years in the education world, I’ve seen it happen too many times: schools, clubs and teachers with stand-out services and glowing reviews water down their work with words that make them sound like everyone else.
And so when sales are slow, they pour time and energy they don’t have into trialling new platforms, searching for new strategies and gambling on ads in the hope that *something* will stick.
Sound familiar?
Then go ahead and breathe a sigh of relief—because we’re about to change that.
Hi! I'm Lauren, and I help education businesses save money on marketing by developing sustainable messaging strategies that sell.
Whether we’re working on your website, email funnel or sales page, I will:
Get to know your brand like it’s my own
...and write copy that sounds so much like you that you’ll wonder if you wrote it yourself.
CREATE A CUSTOM STRATEGY FOR YOUR BUSINESS
I'll use my professional judgement to tell you what you need (and what you don't) to reach the right people in a way that feels good.
MAKE SURE YOUR WORDS ARE WORKING
I won't disappear the second the last invoice is paid. I’ll be here to answer questions and make sure things are working as planned.
I'm as invested in your success as someone whose paycheque depends on it.
IN OTHER WORDS?
- E.K., English Coach
“Within a couple of days of quietly publishing the new copy, a new lead bought a monthly subscription to my services without a consultation call. That HAS to be because the copy was clear & it converted! Woohoo!"
This is the part where I’m supposed to tell you that I spent my childhood penning novellas about unlikely friendships that led to wildly imaginative adventures.
But really, while other copywriters were starting their literary careers between homework tasks, I was singing S Club 7 songs into a hairbrush, obsessively drawing the flags of the world and debating whether I wanted to be an interior designer, a pop star... or a spy.
Then, after a year spent teaching English in China, I fell into a Marketing Manager role, where I found myself writing all the words (think: blogs, websites, emails, social media posts) for a Mandarin language school.
That was when I realised that writing was what I was supposed to do all along. So to cut a (very) long and windy story short, I specialised as a copywriter, took a ton of courses and accepted an in-house writing role before eventually deciding to build a marketing business of my own.
(Although I'm still convinced I would have made a good spy.)
Safe to say, I never planned to become a copywriter.
Since then, I've written for...
- Language teachers
- Language influencers
- International schools
- Language schools
- Teach abroad companies
- Sports clubs
- Music teachers
MAYBE YOU KNOW SOME OF THEM...
