Because let’s face it: even the best admin person in the world couldn’t reply the moment someone joins your email list, misses a payment or buys a product you have the perfect upsell for.
When you’ve got big growth goals and a small(ish) team, you need all hands on deck, all of the time. But there are only so many hours in the working day. Unless you pay everyone overtime (and risk a lawsuit), what can you do?
It’s time to stop worrying whether the admin team has followed up on that new lead and let your automations do the busywork instead.
And, with an average return on investment of 3600%, it may just be the most effective, too.
With a well-optimised email funnel in place, you don’t need to keep track of DMs, chase payments and scramble for last-minute course sales.
Your emails take care of it all for you — while your team focuses on the stuff a robot can’t do (yet).
Email is like the most reliable sales person you've ever met.
SHORT ANSWER? EMAIL MARKETING.
Have an email list that only hears from you when you’ve got a course to fill
Spend hours each week following up on leads, answering questions and chasing payments
Have products you’d love to upsell — but no one knows about them
End every social media post with a futile attempt to get people to book
If you...
Then it’s time to put your feet up and let email take it from here.
Simply put, it's a series of automated emails designed to introduce people to your brand, drip-feed timely information about your services and convince them to sign up.
Whether you're selling to new subscribers or asking existing customers to re-enrol, a strategic email funnel makes sure they receive on-brand, memorable messages at exactly the right time.
So you can meet - or even exceed - those lofty growth goals.
Wait... what is an email funnel?
(SKIP AHEAD IF YOU KNOW)
This is a done-for-you copywriting service that gives you a strategic email sequence you can trust to automate your sales for years to come.
It gives you:
MORE SALES
Answer questions, build trust and sell your services on autopilot with strategically written and perfectly-timed emails.
MORE TIME
No need to chase up leads or no-shows. Your sequences will automate everything, from payment reminders to upsells.
MORE STRATEGY
Continue to add new subscribers to your list through easy, low-effort list-building actions that fit into your week.
LESS TECH STRESS
I’ll upload your emails onto your system* and check they’re working, so it doesn’t matter if you’re not techy.
MORE MESSAGING CLARITY
Thanks to a mini messaging document that summarises key messages and selling points for each offer we're promoting.
*Limited to certain email service providers. Not got one yet? Reach out - I'll happily recommend one.
- TOM, EAT SLEEP DREAM ENGLISH
"Roughly 90% of sales came from our email campaign. I expected you to nail the messaging of the sales page and email campaign and you did both. You have a wonderful way to speaking to the students problems and doubts."
What do you want to do?
We’ll kick the project off with an in-depth onboarding call and brand questionnaire. This is where I gather all the information, links and resources I need to understand your brand, your audience and the market you’re in.
Following our call, I’ll do my own research to uncover what people need to know and when to say yes to your offer. This includes surveys, online research and a competitor analysis.
STEP #1: ONBOARDING & RESEARCH
How I make sure your emails top your subscribers' must-read lists
my process
Next I’ll turn my findings into an email strategy that guides subscribers through the buyer journey. This involves mapping out the timing, goal and content of each email in your sequence or funnel.
I’ll send this document to you to review before I start writing to make sure we're on the same page.
STEP #2: STRATEGY & MESSAGE MAPPING
Full transparency: you almost definitely won’t hear from me during this phase. That’s because I’ll be busy weaving together the threads of my research to write emails that guide your audience seamlessly through your sequence or funnel.
You’ll hear from me about 2-3 weeks later with the first draft for you to review.
STEP #3: WRITING (& WRITING SOME MORE)
Two rounds of feedback later, your emails will be ready to publish. I’ll work with you to build and test the funnel in your chosen email platform. Once everything is running as it should be, we’ll publish your sequence(s) and you can start inviting people in.
Three months after the funnel goes live, I’ll be back in touch to do a data review so you can see the impact of your emails, in black and white.
STEP #4: FEEDBACK & LAUNCH
I’m here to take work off your plate, not add to it.
That’s why I’ll gather everything I need from you during the first week of our project. Rest assured you won’t need to answer random questions, read a novel’s worth of drafts or fish out testimonials three weeks down the line. Because who has time for that?!
MARKET RESEARCH
Online research, client surveys and a competitor analysis, to understand your brand and find your unique message.
strategy call & questionnaire
To understand your goals for the project, learn about your business and get familiar with your brand voice.
CUSTOMER JOURNEY & EMAIL MAPPING
To make sure we're sending the right message to the right subscriber at the right time.
EMAIL COPY & FUNNEL BUILD
Because you won't get very far without it. Once we've finalised the copy, I'll upload the emails onto your email platform.
ANALYTICS DASHBOARD
To track the performance of your emails over time, understand which subject lines do best and get the most out of our work.
What you'll get:
PERFORMANCE REPORT
2 months after your emails go live, I'll conduct a full analysis of your funnel, conclude the initial A/B test and make any final tweaks to make sure your emails are set up for long-term success.
NEWSLETTER CONTENT IDEAS
You'll get my '120 Email Content Ideas' guide for free so you can keep subscribers engaged once they've left the funnel with emails that are fun to read AND write.
Your email package includes a couple of free extras to help you turn email into your new favourite sales channel.
My support doesn't end with the final invoice.
Best for new course launches, new email lists and enhancing existing email strategy.
1 x email sequence mapping
1 x email sequence copy
2 rounds of edits
FROM £750
Email sequence build
A SINGLE SEQUENCE
2-month performance review
You have two options. Select the one that best suits your needs.
As for the investment?
A WHOLE FUNNEL
Best for schools or businesses looking to build a comprehensive email strategy.
1 x email funnel mapping
1 x welcome sequence
1 x nurture sequence
FROM £2500
1 x sales sequence
2 rounds of edits
Email funnel build
2-month performance review
Ongoing list-building strategy
Ongoing list-building strategy
Not sure what you need? No problem! Fill in this form to arrange a call, and I'll tell you what will benefit you most right now.
STARTING FROM £750/month
- Send fun weekly emails without needing to constantly think of topics.
- Keep subscribers updated on your offers without boring them to death.
- Enjoy a consistent stream of replies, leads and bookings.
- Create a direct line of communication between you and your audience.
Never send a boring newsletter again.
So, how does this all work?
SIGN A CONTRACT
Following our call, I’ll send over a project proposal and contract. You’ll (hopefully) say yes. And then?
GET STARTED
We'll meet for a deep dive strategy call where I'll gather the info I need to I start the research and writing.
Get in touch
Fill in this form to tell me about your business + goals, and if we’re a good match, I’ll invite you to a call.
Got questions?
The whole process takes between 4-6 weeks, from first call to final draft. I recommend getting in touch at least two months before the date you plan to publish your emails to allow enough time for feedback and design.
Already have a date in mind? Let me know now so I can reserve your spot.
This depends on the scale of the project, but generally, the process takes between 4-6 weeks, from our first call to the final draft.
Because I have no idea how many email you'll need before we speak. I'll be able to provide a quote when I know what your goals are and how many emails you'll need to reach them (which I'll figure out based on the information I gather on our call).
Weirdly so. Before I start writing, I spend a creepy amount of time stalking your socials, reading your emails and unpicking your brand voice. So by the time your copy arrives in your inbox, you’ll wonder if you actually wrote it yourself.
Almost as soon as you publish the funnel. Your emails will be so clearly tailored to the people receiving them, that you should start to see an uptick in open rates, clicks and enquiries immediately.
It may take slightly longer to show up on Google, but I’d expect to see an increase in organic traffic within 3 months of publishing.
Why are you still chasing leads and payments when your emails could be doing it all instead?
Let's automate the admin out of your days so you can focus on driving your business forward, while sales magically grow in the background. (Well, it's not magic. It's research, strategy and good copy. But it's about as close as you can get.)